RATING RATIONALE
03May2021

Raj Television Network Limited

Brickwork Ratings revises the ratings for the Bank Loan Facilities of Rs. 35.62 Crs. of Raj Television Network Limited

Particulars
Facilities** Amount (Rs.Crs.) Tenure Rating#
Previous Present Previous
(15 Jun 2020)
Present
Fund Based 30.00 35.62 Long Term BWR BB /INC
Downgraded and migrated to INC
BWR BB + /Stable
Upgrade
Grand Total 30.00 35.62 (Rupees Thirty Five Crores and Sixty Two lakhs Only)
#Please refer to BWR website www.brickworkratings.com for definition of the ratings
**Details of Bank Loan facilities,consolidation or instruments are provided in Annexure


RATING ACTION / OUTLOOK

The rating factors three decade long experience of the company as well as its promoters  in the south Indian television industry. The company had been in the production of several shows which gave wider outreach to viewers and good presence and connectivity in South India and Middle East countries and also contributed to higher revenues. However the rating is constrained by muted revenue and declining operating profitability in FY20 and 9MFY2021 due to the impact of Covid19. The company is also exposed to the risks inherent to the media and entertainment industry in terms of linkage of advertisement revenue, intense competition due to entry of many new channels coupled with the emergence of alternative content delivery platforms, such as digital media, resulting in fragmentation of the viewership.

KEY RATING DRIVERS


Credit Strengths:


Credit Risks:

ANALYTICAL APPROACH - Standalone

For arriving at its ratings, Brickwork Ratings has applied its rating methodology as detailed in the Rating criteria below (hyperlinks provided at the end of this rationale). The Company does not have any subsidiary as on 31Mar2020.

RATING SENSITIVITIES

BWR believes the Raj Television Network Limited business risk profile will be maintained over the medium term. The ‘Stable’ outlook indicates a low likelihood of rating change over the medium term. The rating outlook may be revised to 'Positive' in case the revenues and profit show sustained improvement. The rating outlook may be revised to 'Negative' if the revenues go down and profit margins show lower than expected figure.

LIQUIDITY INDICATORS - Stretched

As the operations are working capital intensive, the Company had utilized ~90 % of the available limits in the past 6 months ending March 2021. For FY 2020, the company generated EBITDA of Rs. 11.38 Crs and serviced interest and finance charges to the tune of Rs. 4.48 Crs. However the net cash accruals post interest servicing were only around Rs. 6.90 crores vis-a-vis the debt repayments of Rs. 9.54 crores during FY 2020.  Cash & Cash Equivalents were at Rs. 2.75 Crs.as on 31Mar2020 and the  Current Ratio was at 1.75 times as on 31Mar2020. Given the net cash accruals and cash and cash equivalents with high debt obligations for FY21, the liquidity position of the Company appears stretched.

ABOUT THE ENTITY

The Raj Television Network Limited  ("RTNL") is a BSE listed company incorporated on June 3, 1994 under erstwhile Companies Act 1956. The company is one of the  largest Television satellite broadcasters in south India. RTNL was promoted by Mr. Raajhendhran with his three brothers in 1994. Prior to the  incorporation the promoters were in the business of movie production in the brand name of "Raj Video Vision" since 1983 .

The  company  undertakes  several  production  projects  with  the  right  mix  of  self  produced  and  outsourced productions. With  self-produced  content,  the  company gets  complete  right  over  the  content,  and  can  build  its  own  intellectual  property  base. 

Raj TV currently operates 12  Television channels in five languages including Tamil, Telugu, Kannada, Malayalam and Hindi.  The  Channel  offers  a  right  mix  of movies,  serials,  debates,  cultural,  educational,  cookery,  handicrafts and  religious  programmes  satisfying  the  needs  of  the  entire  community  ranging  from  Urban  to  the  rural audience. 

Raj TV, Raj Music Tamil, Raj Digital Plus, Raj Music Kannada & Raj News Kannada, Raj Music Telugu & Raj News Telugu, Vissa-Telugu, Raj Pariwar-Hindi, Raj Music Malayalam & Raj News Malayalam, Raj Movies Tamil, Raj Nagaichuvai, Raj TV Asia are the channels operated by Raj Television Network.

The company has library of films ranging different languages with 2641 (649 blockbuster, 1469 Hits, 479 Average and 20 below average movies) valuing Rs. 964 Crs. 

KEY FINANCIAL INDICATORS (Standalone)
Key Parameters Units FY 19-20
(Audited)
FY 18-19
(Audited)
Operating Revenue Rs.Crs. 59.16 62.20
EBITDA Rs.Crs. 11.38 13.54
PAT Rs.Crs. 0.01 5.40
Tangible Net Worth Rs.Crs. 77.02 84.31
Total Debt/Tangible Net Worth Times 0.46 0.43
Current Ratio Times 1.54 1.98
KEY COVENANTS OF THE FACILITY RATED

The terms of sanction include standard covenants normally stipulated for such facilities


RATING HISTORY FOR THE PREVIOUS THREE YEARS (including withdrawal and suspended)
Facilities Current Rating (2021) 2020 2019 2018
Type Tenure Amount
(Rs.Crs.)
Rating Date Rating Date Rating Date Rating
Fund Based LT 35.62
BWR BB+/Stable
(Upgrade)
15Jun2020
BWR BB/INC
(Downgraded and migrated to INC)
06Mar2019
BWR BBB-
(REAFFIRMATION)
NA
NA
Grand Total 35.62 (Rupees Thirty Five Crores and Sixty Two lakhs Only)
COMPLEXITY LEVELS OF THE INSTRUMENTS - NA

BWR complexity levels are meant for educating investors. The BWR complexity levels are available at www.brickworkratings.com / download / ComplexityLevels.pdf. Investors queries can be sent to info@brickworkratings.com.

Analytical Contacts

Kaushik Srikanth V

Rating Analyst kaushik.s@brickworkratings.com

Parvathavardhini N

Associate Director Ratings parvathavardhini.n@brickworkratings.com
1-860-425-2742 | media@brickworkratings.com
Raj Television Network Limited
ANNEXURE-I
Details of Bank Facilities rated by BWR
SL.No. Type Of Facilities Long Term(Rs.Crs.) Short Term(Rs.Crs.) Total(Rs.Crs.)
1 Cash CreditSanctioned 13.00 _ 13.00
2 Term LoanSanctioned 5.71 _ 5.71
3 Corporate LoanSanctioned 10.76 _ 10.76
4 Working Capital Term LoanSanctioned 5.00 _ 5.00
5 Working Capital Demand LoanSanctioned 1.15 _ 1.15
Total 35.62 0.00 35.62
TOTAL (Rupees Thirty Five Crores and Sixty Two lakhs Only)
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