RATING RATIONALE
25Sep2023

Sambhaav Media Ltd.

Brickwork Ratings downgrades the ratings for the Bank Loan Facilities of Rs. 29.09 Crs. of Sambhaav Media Ltd. based on best available information, as the issuer did not cooperate.

Particulars
Facilities** Amount (Rs.Crs.) Tenure Rating#
Previous Present Previous
(23 Aug 2022)
Present
Fund Based 19.01 19.01 Long Term BWR BB+ /Stable
Downgrade
BWR BB /Stable
ISSUER NOT COOPERATING* /Downgrade
Non Fund Based 10.08 10.08 Short Term BWR A4+
Downgrade
BWR A4
ISSUER NOT COOPERATING* /Downgrade
Grand Total 29.09 29.09 (Rupees Twenty Nine Crores and Nine lakhs Only)
#Please refer to BWR website www.brickworkratings.com for definition of the ratings
**Details of Bank Loan facilities,consolidation or instruments are provided in Annexure
*Issuer did not cooperate; based on best available information.


RATING ACTION / OUTLOOK / NATURE OF NON-COOPERATION

The rating is due for a review in Aug 2023. BWR took up with the issuer to provide the required information over emails and through telephone calls. Despite the best efforts of BWR to get at least the minimum required information for a review, the entity has not provided the same. In the absence of adequate information from the issuer, BWR is unable to assess the issuer’s financial performance and its ability to service its debt and maintain a valid ratings.

In view of the non-availability of the information, non-submission of monthly ‘No Default Statement’ as per regulatory requirements, and lack of cooperation from the issuer, Brickwork Ratings has Downgraded the long term rating to ‘BWR BB / Stable ISSUER NOT COOPERATING*  and Downgraded the short term rating to 'BWR A4 ISSUER NOT COOPERATING* for the bank loan facilities amounting to Rs.29.09 Crs of Sambhaav Media Ltd.

The lenders may note to exercise due caution while using the above ratings, which mentions “ISSUER NOT COOPERATING” since the ratings lack any projections of a forward-looking component as it is arrived at based on the best available information on the entity without any management interaction/banker’s interaction

LIMITATIONS OF THE RATING

 

Information availability risk is a key factor in the assessment of credit risk as generally, non - cooperation by the rated entities to provide the required information for a review of the assigned rating may also be accompanied by financial stress. Users of the credit rating should, therefore, take into account the possible deterioration in the credit quality of the rated entity arising from its non- transparency and withholdings of the information required for a review of the rating.

ABOUT THE ENTITY
Macro Economic Indicator Sector Industry Basic Industry
Consumer Discretionary Media, Entertainment & Publication Entertainment Media & Entertainment

Sambhaav Media Ltd (SML) is a Public Limited Company incorporated in 1990, having its registered office in Ahmedabad, Gujarat. On 06Feb1995, SML got listed in NSE & BSE. Mr. Kiran Vadodaria is the Chairman & Managing Director of the Company. He has more than 3 decades of experience in the industry. The Company is in the business of Publishing of Newspapers, Journals and Periodicals, and Sale of Other Advertising Space or Time. Its business operations include VTV News, Abhiyaan Magazine, Sambhaav Metro, Wise TV, Vehicle Tracking system, Online Portal, Online Application, and FM.

KEY FINANCIAL INDICATORS

Please refer to the following link for the previous detailed rationale that captures the Key Financials Drivers and their Description, Liquidity Position. Rating Sensitivities, Key Financial Indicators. View Previous Document

NON-COOPERATION WITH PREVIOUS CREDIT RATING AGENCY

1. Care Ratings had suspended the ratings of CARE BB/ CARE A4 for the credit facilities of Rs. 34.74 Crs due to non availability of required information as on 01-April-2015.

2. India Ratings had Reaffirmed and Withdrawn the ratings of IND BB+ / Stable / IND A4+for the credit facilities of Rs. 42.95 Crs dt. 20-Dec-2018.

 

RATING HISTORY FOR THE PREVIOUS THREE YEARS (including withdrawal and suspended)
Facilities Current Rating  (2023) 2022 2021 2020
Type Tenure Amount
(Rs.Crs.)
Rating Date Rating Date Rating Date Rating
Fund Based LT 19.01
BWR BB/Stable
(ISSUER NOT COOPERATING* /Downgrade)
10Jun2022
BWR BBB- Stable
(Reaffirmation)
19Mar2021
BWR BBB- Stable
(Reaffirmation)
NA
NA
0.00
NA
23Aug2022
BWR BB+ Stable
(Downgrade)
NA
NA
NA
NA
Non Fund Based ST 10.08
BWR A4
(ISSUER NOT COOPERATING* /Downgrade)
10Jun2022
BWR A3
(Reaffirmation)
19Mar2021
BWR A3
(Reaffirmation)
NA
NA
0.00
NA
23Aug2022
BWR A4+
(Downgrade)
NA
NA
NA
NA
Grand Total 29.09 (Rupees Twenty Nine Crores and Nine lakhs Only)
COMPLEXITY LEVELS OF THE INSTRUMENTS - Simple

BWR complexity levels are meant for educating investors. The BWR complexity levels are available at www.brickworkratings.com / download / ComplexityLevels.pdf. Investors queries can be sent to info@brickworkratings.com.

Hyperlink/Reference to applicable Criteria
Analytical Contacts

Joshi Vishalkumar Dinkarkumar

Rating Analyst vishalkumar.j@brickworkratings.com

Nagaraj K

Director - Ratings Board : +91 80 4040 9940 nagaraj.ks@brickworkratings.com
1-860-425-2742 | media@brickworkratings.com
Sambhaav Media Ltd.
ANNEXURE-I
Details of Bank Facilities rated by BWR
SL.No. Name of the Bank/Lender Type Of Facilities Long Term(Rs.Crs.) Short Term(Rs.Crs.) Total(Rs.Crs.)
1 Bank of Baroda Term LoanSanctioned 0.83 _ 0.83
2 Bank of Baroda Cash CreditSanctioned 13.25 _ 13.25
3 Bank of Baroda Bank GuaranteeSanctioned _ 8.50 8.50
4 Bank of Baroda Letter of CreditSanctioned _ 1.50 1.50
5 Bank of Baroda Forward ContractSanctioned _ 0.08 0.08
6 Bank of Baroda Funded Interest Term LoanSanctioned 0.88 _ 0.88
7 Bank of Baroda CECLSanctioned 1.30 _ 1.30
8 Bank of Baroda GECLSanctioned 2.75 _ 2.75
Total 19.01 10.08 29.09
TOTAL (Rupees Twenty Nine Crores and Nine lakhs Only)
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